A job you give to Aurora
Win customers
Aurora understands, researches, decides, does, reviews and measures.
More specialized work. Less structure to get it done.
What always had to be built for this
- People
- a marketing lead, an analyst
- Specialists
- performance, content, CRM
- Vendors
- agency, design
- Software
- CRM, analytics, ads
- Management
- a manager
- Coordination
- briefs, weekly reports
Now it is a job you give to Aurora
How Aurora would do it, stage by stage.
1/7
Understands
Before doing anything, it understands your company and what you want.
ExampleWin customersIt asks youWhich customers leave you the most margin, where the last twenty came from, what it costs you to win one today.
2/7
Researches
It looks for evidence. What it does not know stays marked as unknown.
ExampleWin customersIt opensYour customer and sales base, where they come from, what they look for before buying, what competitors do to win them.
Stays unknownWhat a customer is worth over time, until your data allows it.
3/7
Decides
It decides what work is needed. You do not have to know in advance.
ExampleWin customersIt proposesFocus on the segment that pays best, with two channels, and measure each.
It discardsA mass campaign on every channel: spends without learning.
4/7
Does
It does the work. It executes only what you authorize.
ExampleWin customersIt asks you to authorizeRead your sales data and CRM. Yes. Run ads or write to customers: only if you authorize it.
It deliversChosen segment with evidence, messages, two channels prepared, and how it will be measured.
5/7
Reviews
Done is not taken as good. It is checked before delivery.
ExampleWin customersOne caseOne message promised a delivery time your operation cannot meet. Fixed before you saw it.
6/7
Measures
Doing something is not achieving it. It measures what happened.
ExampleWin customersWhat it didSegment, messages and channels are delivered and reviewed.
What happenedNew customers and their cost, in 90 days, with your data. Before that, not measured.
What it did ≠ What happened
7/7
Learns
What worked stays for the next job. New evidence corrects it.
ExampleWin customersWhat staysThe channel that worked stays as first option. The one that did not is recorded so it is not repeated.
Start with a diagnosis.
Up to two weeks, on your data. It ends in “this is possible, this is not, and this is what it would take”. If it is not useful, you stop there.
Price agreed before starting. No subscription, no standing team.