Analyze competitors

How Aurora would do it, stage by stage.

1. 1/7

   Understands

   Before doing anything, it understands your company and what you want.

   ExampleAnalyze competitors

   It asks youWho you think your competitors are, where you lost your last three sales and to whom, your price list.

2. 2/7

   Researches

   It looks for evidence. What it does not know stays marked as unknown.

   ExampleAnalyze competitors

   It opensEach competitor's site and published prices, their customers' reviews, public records, your lost deals.

   Stays unknownTheir margins and costs, unless public.

3. 3/7

   Decides

   It decides what work is needed. You do not have to know in advance.

   ExampleAnalyze competitors

   It proposesA map of prices and real differences, and three possible moves with their risk.

   It discardsA long competition report: read once, never used.

4. 4/7

   Does

   It does the work. It executes only what you authorize.

   ExampleAnalyze competitors

   It asks you to authorizeRead your sales data. Yes. Pose as a competitor's customer: only if you authorize it.

   It deliversPrice map, difference matrix by segment, three moves with evidence.

5. 5/7

   Reviews

   Done is not taken as good. It is checked before delivery.

   ExampleAnalyze competitors

   One caseOne of the three comparables was from another country. Redone with two. You are told.

6. 6/7

   Measures

   Doing something is not achieving it. It measures what happened.

   ExampleAnalyze competitors

   What it didMap and moves are delivered and reviewed.

   What happenedClose rate against those competitors, in 90 days, with your data. Before that, not measured.

   What it did ≠ What happened

7. 7/7

   Learns

   What worked stays for the next job. New evidence corrects it.

   ExampleAnalyze competitors

   What staysThe map updates when prices change. The conclusion is replaced if the evidence changes.