A job you give to Aurora
Position the brand
Aurora understands, researches, decides, does, reviews and measures.
More specialized work. Less structure to get it done.
What always had to be built for this
- People
- a brand lead
- Specialists
- strategy, copy, design
- Vendors
- brand agency, studio
- Software
- content management
- Management
- a director
- Coordination
- review rounds
Now it is a job you give to Aurora
How Aurora would do it, stage by stage.
1/7
Understands
Before doing anything, it understands your company and what you want.
ExamplePosition the brandIt asks youWhat you say about your company today, what customers say when they recommend you, who they compare you to.
2/7
Researches
It looks for evidence. What it does not know stays marked as unknown.
ExamplePosition the brandIt opensHow competitors present themselves, the words your customers use in reviews and conversations, what they really buy from you.
Stays unknownHow someone who never bought from you sees you, until asked.
3/7
Decides
It decides what work is needed. You do not have to know in advance.
ExamplePosition the brandIt proposesA clear position in one sentence, three proofs that hold it, and what to stop saying.
It discardsA new name or logo: not the problem.
4/7
Does
It does the work. It executes only what you authorize.
ExamplePosition the brandIt asks you to authorizeRead reviews and customer conversations. Yes. Change your site or publish: only if you authorize it.
It deliversPosition, messages per audience, usage guide, and a version of your home page ready for review.
5/7
Reviews
Done is not taken as good. It is checked before delivery.
ExamplePosition the brandOne caseOne proof of the position was an opinion, not a fact. Replaced with your data or removed.
6/7
Measures
Doing something is not achieving it. It measures what happened.
ExamplePosition the brandWhat it didPosition and messages are delivered and reviewed.
What happenedWhether the position changes how you are chosen shows in inquiries and closes, over time. Until then, not measured.
What it did ≠ What happened
7/7
Learns
What worked stays for the next job. New evidence corrects it.
ExamplePosition the brandWhat staysMessages that get a response stay. Those that do not are retired, on record.
Start with a diagnosis.
Up to two weeks, on your data. It ends in “this is possible, this is not, and this is what it would take”. If it is not useful, you stop there.
Price agreed before starting. No subscription, no standing team.