Selected prior work · Not an Aurora client
Mastercard
Mastercard was a client of IKIGAI, the growth marketing consultancy Aurora's founder led from 2016 to 2026. It was not and is not an Aurora Corporation client.
This page preserves published context about the founder's prior work. It does not imply a current commercial relationship and publishes no account figures Aurora cannot verify and disclose.
Business context
A global payments organization operating across LATAM and international markets, where growth programs run alongside brand, regulatory, and partner constraints.
The problem
Enterprise demand generation at this scale requires reaching specific decision-makers, holding a coherent message across markets and languages, and producing reporting a commercial function can act on.
Approach
Account-based programs built around named stakeholders: the buying group mapped first, the message built second, and the channel chosen last. Positioning and message were treated as the constraint, not the media plan.
Execution
Multi-channel demand generation, content, lifecycle, email, and webinars connected to automation, lead scoring, segmentation, and attribution tracking so activity resolved into pipeline states rather than impressions.
Published verifiable outcome
Enterprise ABM programs delivered and sustained across LATAM and global markets, with reporting for pipeline contribution, funnel efficiency, and acquisition cost. Account-specific results remain confidential to IKIGAI's client.
What this proves
- The founder delivered growth and demand programs inside enterprise constraints.
- ABM against named enterprise stakeholders is prior executed work.
- Automation, lead scoring, and attribution were built and operated end to end.
- Reporting was built to measure pipeline contribution rather than activity.
What this does not prove
It does not prove an Aurora client outcome. Aurora will publish its own customer evidence only when it is verifiable and the customer permits it. The previous site's numerical illustrative scenarios are not preserved here because they were not observed outcomes.